2012/03/27

Who will do the Next Product of the Amazon or Apple?


In the past year, along with new tablet computer, advanced electronic reader and enhanced version of digital content have come out, ebook market won the vigorous development. Readers began to embrace from the short length ebook to digital textbooks, a variety of the format of the digital library. And support the interaction, the visualization and based on text mode of learning digital textbooks for education is opened up a whole new world.
Since the smartphone and tablet computer rise, the traditional publishing industry was impacted unprecedently, many magazines started to try to be paper publications electronic. So do a lot of benefits, such as form rich, easy to carry, and so on. But slowly you found that most of the so-called "electronic" also is the only printing original paper content fill into an applications, add some virtual flip effect and audio video content.
The Worse, if I want to subscribe to A magazine and B magazine, magazine C, then I'll download three separate applications. And so, whenever there is a new issue of the magazine published, applications are need to download a new content, if the content is more, then download time is long.

Is there a better way to subscribe, browse, and update the process is more concise, cheerful, efficient?

A Pandodaily titled "magazine future should be like Spotify as" article gives a possible solutions: build a magazine platform; better way to set up a platform of the article. Let's just get this platform application named Mag Reader.
1. open Mag Reader, you can see what you subscribe to the magazine's latest articles, and based on your interest in the article.

2. Readers have a similar Spotify or Facebook profile page, here are your recent reading the article, the most recommended articles and personal interests, you can also give your favorite magazine and the author. Based on the personal files, Mag Reader will recommend you might be interested in the article.
3. The author also can have individual archives page. Readers can focus on your favorite author, and in the new works of authors have received notice.
4. Publishers also have their own brand of pages. Mag Reader can also like Spotify to support the third party developers.
How to make money the pattern? This paper points out that the author Hamish McKenzie:

Like Apple product,such as iPod, many people cannot move files from iPod to computer, here try iStonsoft iPod to computer app.

The pattern is at least looks good from the book. Some may points out that the magazine publishers will not make a check, because the bundling selling model looks more accord with the interests of the publishers, but Hamish think magazine differentiation (fragmentation) can't avoid trend. And in the long term, the pattern is to readers, publishers and authors three parties are beneficial.
But this "iTunes (split) + Spotify (pay vod) + Flipboard (social reader)" mode is just a hypothetical and has no use this mode of related products appears. So now the judge this model is premature, the road walk not to walk makes sense, also can only wait for related products on the market to accept to come into the test.

For more info: iStosoft official site.

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